The games market has been shown to be growing still, according to reports from Trade body UK Interactive Entertainment. It reached a record high of £5 billion, which is 12.4% growth since 2016.
Whilst this doesn’t come as a surprise as such, seeing as the industry has always been so strong, it is reassuring news. Inflation is high, the amount of disposable income people have is lower, and many people in the UK are feeling the squeeze financially. It is thought that this rise in sales is largely due to the versatility of the market and the expansion of the audience – gaming is no longer associated with particular people and limited genres, there is something for everybody. Game software proved more popular than non-digital boxed games, though the sales of these also grew in numbers.
Some of the most popular titles in 2017 were Horizon Zero Dawn, Tom Clancy’s Ghost Recon: Wildlands and Destiny 2.
