The Prince of Persia franchise has been “paused” while the company thinks up new ideas. Speaking to IGN, Ubisoft Montreal CEO Yannis Mallat said the series is taking a breather and this may actually be in the best interest of the franchise.
“Brand management is a tricky thing,” Mallat said. “It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”
Mallat noted that fans should not be worried, as Prince of Persia will remain part of Ubisoft’s portfolio, even if it doesn’t show up for some time.
“I’m not scared at all for Prince of Persia fans. We’ll find something to entertain them with in the future,” he said. “Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”
The Prince of Persia series has been dormant since 2010’s Prince of Persia: The Forgotten Sands. A film–Prince of Persia: The Sands of Time–was released in May 2010, but fell short.
In August last year, a screenshot reportedly from a new Prince of Persia game surfaced, but Ubisoft never commented on the image, and no news has followed.
